This tour was made possible with the cooperation of TOEI COMPANY, LTD., a CODA member, as a special prize for the winners of the AWARD Special Prize (sponsor awards). Additionally, students who passed the initial screening and expressed interest were also given the opportunity to participate. The purpose of the tour was to provide students, who engaged in creative production through their participation in the AWARD, with firsthand experience of the professional filmmaking environment at TOEI TOKYO STUDIOS—home to numerous classic films and dramas. By witnessing professional content production, the tour aimed to deepen their understanding of the importance of content rights.

The day began with a welcome speech in the screening room from Mr. Ryosuke Kijiya, the studio manager of TOEI TOKYO STUDIOS. During this session, Mr. Kijiya presented a trophy to Kyoka Iguchi from Takada High School in Niigata Prefecture, who received the Special Award.
Following this, the students were introduced to the history and overview of the studio through a presentation with video materials. The students listened intently and actively engaged with questions such as, “What is essential in fostering an ideal team where different departments communicate effectively?” and “In an era where AI is making video production more accessible, what is the value of content that takes time and effort to create?” Through these discussions, they deepened their understanding of the extensive collaboration required in studio operations.
Next, the students toured various facilities within the Digital Center, including the offline editing (preliminary editing) room, sound editing room, MA (sound mixing) room, grading (color correction) room, online editing (final editing) room, foley (sound effects) room, and the theater. Throughout the tour, they were introduced to the different technical processes involved in film and television production.
Furthermore, they visited the virtual studio, which utilizes cutting-edge CG/VFX digital filmmaking technologies, and TOEI ZUKUN LABORATORY, where research and development of new expressive techniques such as motion capture are conducted. The students, who have a strong interest in creative fields, were captivated by these advanced technologies and deeply inspired by the experience.

Through this tour, the students were able to witness firsthand how countless creators and staff members dedicate vast amounts of time, resources, research, development, and passion to content creation.
We hope that this tour has provided the students who participated in the AWARD with a deeper understanding of the importance of the content industry and creators’ rights.

■ Press Release: The Grand Prize for the “Digital Etiquette for Teens CREATIVE AWARD 2024” Has Been Announced!　
　https://coda-protection.com/en/news/636/

■ “Teen Digital Etiquette CREATIVE AWARD 2024”
　Website (only available in Japanese) : https://digital-etiquette-japan.go.jp/award2024/
■ “Teen Digital Etiquette” Program
　Website (only available in Japanese) : https://digital-etiquette-japan.go.jp/

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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-protection.com/en/activity/ for more information on CODA’s projects.

The post TOEI TOKYO STUDIOS Tour Conducted for Winners of the “Digital Etiquette for Teens CREATIVE AWARD 2024” first appeared on Content Overseas Distribution Association（CODA）.

SMI Al-Amin Kemaman Junior and Senior High School is a private Islamic school located on the east coast of Malaysia in Terengganu State. This time, 21 students from junior high school first grade to senior high school third grade participated in the “Digital Etiquette for Teens” program. Even before this session, teachers at the school had already been incorporating the program into their lessons.
In the classes at SMI Al-Amin Kemaman Junior and Senior High School, the English version of the “Digital Etiquette for Teens” program was used. First, students learned about what content is, what copyright is, and the issue of piracy. After that, they were divided into groups to discuss and research cases such as “Does copyright apply to AI-generated works?” Finally, they gave presentations on their findings.
Although the class consisted of both junior high and senior high school students, they actively participated in discussions, exchanging lively opinions while preparing their presentation materials.

The teacher in charge of the lesson gave highly positive feedback, stating, “Since the regular curriculum does not include topics on copyright, it was very meaningful for students to learn about the importance of copyright and the content industry from a real-world perspective.” They also noted, “The materials featured Japanese-style character designs, which made it easier for students to engage with them.”
Students also shared many impressions, such as, “It was very interesting to learn something that we don’t usually study in school,” and “Since we use AI and create videos outside of school, this was an important lesson relevant to our own lives.”

Two years have passed since CODA began offering its educational program. CODA has implemented the program in numerous schools across Japan. Additionally, starting in November 2024, CODA began attempting to implement the program overseas. Following the implementation in Sweden last year, the program has now been successfully introduced in Malaysia.
The theme of online content distribution and protection is an important issue not only in Japan but globally. In particular, it is crucial for teenagers living in the digital age to deepen their understanding of content and creators through education. This will support the foundation of the content industry in each country and, ultimately, contribute to global legitimate distribution.

In the efforts to implement the program in Sweden and Malaysia, CODA’s “Digital Etiquette for Teens” has garnered strong interest from schools, teachers, and students. Moving forward, there is growing anticipation for further collaboration and partnership with various countries in these educational and awareness initiatives.
CODA will continue to take effective measures in content protection and anti-piracy efforts in the digital society.

(translated by automatic translation system)

■ Reference：Implementing the Educational Program “Digital Etiquette for Teens” in Sweden
https://coda-protection.com/en/news/607/

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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-protection.com/en/activity/ for more information on CODA’s projects.

The post Implemented the Educational Program “Digital Etiquette for Teens” in Malaysia. first appeared on Content Overseas Distribution Association（CODA）.

This workshop is part of the Kyoto Shimbun’s annual “Illustrating Stories” contest, which has been held since 1971. Now in its 54th year, the contest encourages participants to express their impressions of a book through art. Given its theme of “reading books (engaging with copyrighted works)” and “creating illustrations (producing new works),” the contest also includes related events that promote awareness about copyright.
This year’s workshop targeted elementary school children and their parents, providing an opportunity to learn about copyright. Yuguchi, CODA’s Director of Project Management, participated as a lecturer, representing CODA’s efforts to promote education and awareness regarding intellectual property rights and the legitimate distribution of content.

During the workshop, the children began by introducing their entries for the contest, sharing details about the books they had read and the scenes they chose to illustrate. Following this, they learned about topics such as “What is a copyrighted work?” They also explored the idea that, as creators themselves who made illustrations, their works are considered copyrighted materials.

Next, the workshop featured a group activity where parent-child pairs took on the perspectives of both creators whose rights were violated and consumers who inadvertently infringed on those rights. They discussed “Why is it wrong?” and “What can we do about it?” This exercise encouraged participants to internalize these issues, reflect on them personally, and actively share their thoughts as a group.
At the end of the workshop, participants shared positive feedback, such as, “It was very easy to understand and enjoyable,” and, “I would love for this to be held in elementary schools as well.”

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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-protection.com/en/activity/ for more information on CODA’s projects.

The post Participating in the Kyoto Shimbun-Hosted Workshop on “Learning About Copyright” first appeared on Content Overseas Distribution Association（CODA）.

The program was translated into English by librarian Mr. Anton Söderlund at Balder High School and conducted in a mix of English and Swedish. The sessions were held in courses such as social sciences, technology, electrical and energy studies, and the International Baccalaureate (IB) program. During the classes, students actively engaged in quizzes, group discussions, and other activities included in the program. Their lively participation demonstrated keen interest in the topics presented.
Teachers from various courses gave very positive feedback. One teacher commented, “I think many students realized through this lesson that copyright is something that concerns all of us.” Another teacher remarked, “The students found it fascinating because it connected to their lives, and their reactions were excellent. Talking to them after the lesson, they seemed very grateful for the workshop.” A different teacher added, “I don’t think there are any specific suggestions for improving this program in Sweden—it’s already fantastic.”
Students also shared their thoughts, demonstrating a deep interest in and understanding of copyright and the issues related to infringement. One student noted, “The discussion about how far copyright applies, particularly in relation to AI art, was incredibly interesting.” Another said, “I learned that we should never share videos found online without permission.” A third student reflected, “The YouTuber I admire, who has millions of followers, might have had their work stolen if copyright didn’t exist.” Because of the school’s diverse student body, discussions also emerged after the lesson comparing how copyright is enforced in their home countries. Students from the United Kingdom, El Salvador, India, Turkey, and Sweden shared their perspectives, reflecting on the extent to which copyright is protected in each of their countries.

As an educational and awareness initiative aimed at proactively learning about piracy issues and content rights, CODA planned and developed this program for use in schools in 2023. Since then, the program has been implemented in schools across Japan. This marks the first time that a Japanese educational program has been applied in Sweden, a country renowned for its strong education system, advanced use of ICT (Information and Communication Technology), and emphasis on diversity and independence in education.
CODA remains committed to steadily advancing its efforts in content protection and anti-piracy measures within the digital society.

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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-protection.com/en/activity/ for more information on CODA’s projects.

The post Implementing the Educational Program “Digital Etiquette for Teens” in Sweden first appeared on Content Overseas Distribution Association（CODA）.

The symposium featured presentations by experts in intellectual property (IP) from both countries, offering the latest insights into the state of the content industry, measures against copyright infringement, and real-world examples of copyright protection. Discussions focused on shared challenges and initiatives for protecting intellectual property in Japan and China.
Once again, the symposium provided a platform for the two countries to align their perspectives on IP protection, foster exchanges in the field, and engage in productive discussions on strengthening future collaborations.
The event was conducted in a hybrid format, combining an in-person venue in Beijing with online participation from Japan. Approximately 50 participants attended the venue, including government officials, rights holders, industry representatives, legal professionals, and educators. Around 40 participants from CODA member companies joined online from Japan. Additionally, the CSC’s live stream attracted approximately 1,000 viewers.

The symposium opened with Mr. Sun Yue, Vice-Chairman and Secretary General of the CSC, serving as the moderator. Mr. Yan Xiaohong, Chairman of the CSC, delivered the opening remarks. Mr. Masato Usui, Minister of Culture, Embassy of Japan in China, also addressed the audience.

Takero Goto, Representative Director of CODA, delivered a presentation titled “CODA’s Efforts to Address Copyright Infringement.” He introduced the rise of content IP in the Japanese content market and the current state of infringement resulting from it. He also explained recent cases focusing on CODA’s international enforcement project (CBEP) and emphasized the importance of international collaboration and cooperation.

This symposium provided an important opportunity to address new challenges in the content industry, including advancements in AI technology, and to share perspectives on copyright protection and future prospects as the content industry enters a new phase.

This activity was conducted as part of a project commissioned by the Ministry of Economy, Trade, and Industry (METI).

■Homepage of the Copyright Society of China
　https://www.csccn.org.cn

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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-protection.com/en/activity/ for more information on CODA’s projects.

The post Japan-China IP Copyright Protection Symposium Held in Beijing, China first appeared on Content Overseas Distribution Association（CODA）.

The event began with an opening speech by Mr. Satoru Hayasaka, Deputy Director of the Culture and Creative Industries Division, Commerce and Service Industry Policy Group at the Ministry of Economy, Trade and Industry (METI). In his remarks, he emphasized the significance of the AWARD in the ever-expanding world of digital content, where technology and ways of enjoyment continue to evolve.
Following this, the judges participated in a talk session on the theme of the AWARD, “#The Digital Society is Freedom.” During the discussion on “The Freedom and Possibilities of Expression in the Digital Space,” Head Judge Ms. Ellie Omiya stated that “the digital world transcends time and space, offering infinite possibilities for expression.” Judge Ms. Sara Giusto added, “By breaking conventional ideas through digital expression, we can expand and deepen human connections.”
In the session titled “What is Important to Enjoy Freedom,” Mr. Yoshikuni Noda emphasized, “Since the digital society, like the real world, involves people, it is important to use our imagination.” Ms. Ellie Omiya commented, “Even in the digital world, we need to go back to basics and remember that there are people behind every creation. No one creates something with the intent to harm others.” Ms. Sara Giusto stressed, “Like in the real world, the digital society also has its own rules. We need to take the opportunity to learn these rules more seriously.” These discussions deepened the audience’s understanding of the importance of social norms and the role of digital etiquette in ensuring that the digital society can be enjoyed freely, responsibly, and respectfully.

*For further information, visit the special website for the “Digital Etiquette for Teens CREATIVE AWARD 2024” at https://digital-etiquette-japan.go.jp/award2024/　(Japanese only)

Afterward, thirteen entries that had passed the first round of selection were presented. Judge Mr. Tetsuo Maeda shared comments on the submissions, and other judges also provided evaluations, sharing their thoughts on the works that left a strong impression on them. The feedback expressed high praise for the originality and creativity demonstrated by the participants.

Finally, the winners of the various awards were announced. The Grand Prize went to the video work “One And Only.” The judges commended it for highlighting the positive aspects of the digital society, such as the sharing and spreading of personal passions. They further praised the way the video used visual storytelling to convey various messages about the digital society, perfectly aligning with the theme of the AWARD.

The Grand Prize winner will have the opportunity to participate in a special session with Head Judge Ms. Ellie Omiya, who is also a professional creator. A variety of unique perks and opportunities have been planned for the other award recipients, and further details will be announced on the special AWARD website and CODA’s homepage in the coming weeks.

The announcement event has been archived and can be viewed on CODA’s official YouTube channel.
https://www.youtube.com/watch?v=RnubZWdYw8I

■ Website for the “Digital Etiquette for Teens CREATIVE AWARD 2024” (Japanese only)
　https://digital-etiquette-japan.go.jp/award2024/

■ “Digital Etiquette” program website (Japanese only)
　https://digital-etiquette-japan.go.jp/

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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-protection.com/en/activity/ for more information on CODA’s projects.

The post The Grand Prize for the “Digital Etiquette for Teens CREATIVE AWARD 2024” Has Been Announced! first appeared on Content Overseas Distribution Association（CODA）.

The “Tokyo Education Show” began in 2023 as a collaborative research project between the NPO Kyoiku no Kan (Education Circle) and Tokyo Gakugei University. Under the theme “Education is Fun! And Cool!” the event aims to highlight the appeal of education. This year many visitors attended both onsite and online.

At CODA’s booth, two key initiatives were featured: the “Digital Etiquette for Teens” program, launched in 2023 to promote legitimate content distribution and deepen youth understanding of copyright issues, and the web radio program “Welcome to the study club for Content and Creators!” Educators, students, and families visited the booth, showing keen interest in copyright issues and the importance of digital etiquette.

On the 12th, a public class led by educational content creator Akitonton, utilizing the “Digital Etiquette for Teens” program as teaching material, was held with participation from high school students and university students aspiring to become teachers.
The class started with a quiz introducing basic concepts like “What is copyright?” and “What is a copyrighted work?” It was followed by group work exploring different perspectives. Participants analyzed the case of a student posting a “fast movie” online out of fan enthusiasm, and how it impacted filmmaker Tom, whose revenue loss prevented a sequel from being produced.
Participants shared their thoughts at the end of the session: “I enjoyed learning that understanding copyright is essential for using content on YouTube or social media,” and “I realized copyright rules vary, and it’s important to follow platform guidelines carefully.”

The “Tokyo Education Show 2024” brought together various stakeholders to co-create the future of education. The event featured a range of innovative educational practices and interactive content, offering a dynamic space to explore modern education.

■ Official website of Tokyo Education Show 2024 (only available in Japanese)
https://tokyoeducationshow.jp/

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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-protection.com/en/activity/ for more information on CODA’s projects.

The post Participating in the Educational Research Festival “Tokyo Education Show”! first appeared on Content Overseas Distribution Association（CODA）.

This seminar was designed to provide the latest information on the latest trends in copyright law in Japan and China, the state of the art of rights protection, and current awareness of generative AI, as well as to promote cultural exchange between Japan and China in the field of intellectual property rights. This was the second Japan-China seminar held by CODA as a project commissioned by the Ministry of Economy, Trade and Industry (METI), following the one held in March 2023.
The seminar was held in a hybrid format, with a real venue in Beijing and online participation from Japan. Approximately 50 people from government agencies, rights holders, industry associations, general business people, legal professionals, and educators attended the local venue, and approximately 50 people from CODA member companies also participated in the online viewing from Japan. In addition, a live webcast by CSC drew an audience of more than 1,500.

The seminar was moderated by Mr. Sun Yue, Vice-Chairman and Secretary General of CSC, and started with opening remarks by Mr. Xu Wei, Director of Public Service Division, National Copyright Administration of China(NCAC), Mr. Masato Usui, Minister of Culture, Embassy of Japan in China, and Mr. Yan Xiaohong, Chairman of the CSC.

Next, Mr. Zhu Kaixin, Research Fellow of the Online Copyright Industry Research Base, NCAC, gave a presentation titled “The Impact of Generative AI on the Copyright System and Considerations” on the changes and developments that AI will bring to the copyright field from the three aspects of technology, industry, and institutions, and the problems that are becoming apparent. Then, Ms. Sakiko Miyano, Deputy Director of the Media and Content Industry Division, METI, gave a lecture titled “Current Status and Direction of Content Industry Policy” on Japan’s global strategy centered on content IP and its support measures, as well as various anti-piracy measures. In addition, Mr. Wang Ji, Legal Counsel of Youku Information Technology (Beijing) Co., Ltd. gave a presentation titled “Current Status and Future Prospects of Japan-China Copyright Cooperation,” introducing the company’s collaborative development with Japanese IP and other cooperative relationships with the Japanese content industry and its future prospects.

CODA Representative Director Takero Goto then gave a presentation titled “Report on the Results of CODA’s Cross-Border Enforcement Project (CBEP) ” on the importance of international collaboration in the fight against piracy in the digital and online age, focusing on the presentation of the results of CODA’s CBEP, which has been underway since 2021. Then, Mr. Li Mingde, Professor of Institute of Law, Chinese Academy of Social Science, gave a lecture titled “Key Points of Revision of Ordinances and Regulations Accompanying China’s Copyright Law” on issues that should be stipulated in copyright law, such as the inclusion clause in the definition of works and fair use, and the need for data mining and regulations to respond to new technologies such as AI. In addition, Mr. Tetsuo Maeda, attorney of Somei, Maeda & Nakagawa Law Offices, gave a presentation entitled “Recent Developments in Japanese Copyright Law,” which included the latest information on revisions to Japan’s Copyright Law aimed at promoting fair use of copyrights and strengthening measures against piracy, as well as the status of the study on AI and copyright by the Subcommittee on Legal System of the Copyright Subcommittee of the Council for Cultural Affairs.

After the lecture, many questions were asked about issues surrounding AI and copyrights and future prospects for CODA’s activities, to which attorney Tetsuo Maeda and CODA Representative Director Goto responded.
In closing, Mr. Yu Cike, Executive Vice-Chairman of CSC, summed up the seminar by saying, “This seminar taught us the latest trends and lessons for future challenges and changes in copyright protection for new technologies that both China and Japan are facing in common, such as the development of AI “. He also announced that these comments had been created by a generative AI, and the audience was enlivened by the innovative performance surrounding the theme of this year’s event.

This seminar was very significant in that it raised expectations for further cooperation and collaboration in copyright protection between Japan and China in the content industry, which has entered a new phase with the development of rapidly advancing generation AI technology and other technologies.
This activity was part of a project entrusted from the Ministry of Economy, Trade and Industry.

(translated by automatic translation system)

■Copyright society of China Home page
　https://www.csccn.org.cn

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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-protection.com/en/activity/ for more information on CODA’s projects.

The post Seminar on the Latest Trends in Copyright Law between Japan and China held in Beijing, China first appeared on Content Overseas Distribution Association（CODA）.

As a project commissioned by ACA, CODA produced two short animated videos on the theme of dance choreography (Dance Copyrights) for the purpose of raising copyright awareness, and these videos were shown at the ACA and CODA booth and on the venue stage. In addition, as part of an awareness survey on copyright and piracy, visitors were asked to complete a questionnaire, and clear files of short animation characters and other items were distributed to those who responded. Numerous visitors came to the ACA and CODA booths, reaffirming the high level of enthusiasm and expectations for Japanese content from content fans in Malaysia and other Southeast Asian countries.
Visitors commented that the event “helped people understand the importance of the content industry,” “I learned a lot by seeing how important others are,” and “I want to support them by purchasing genuine products.”  It was a valuable opportunity to share with content fans from around the world that copyright is something that is close to their hearts and that it is their own right.

CODA is engaged in a variety of promotional and educational activities to promote understanding of piracy and other copyright infringement issues among general consumers in Japan and abroad. When many fans understand the problem of piracy and the importance of promoting healthy legitimate distribution, and enjoy content correctly, content will evolve further. We hope that more people will recognize this. CODA will continue to make every effort to promote and educate the public, and will continue to work with the expectation that consumer awareness will increase.

■ “Comic Fiesta 2023” Official Website
　https://comicfiesta.org/

(translated by automatic translation system)

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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, and video games, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-protection.com/en/activity/ for more information on CODA’s projects.

The post CODA exhibited at “Comic Fiesta 2023”, the largest ACG event in Southeast Asia first appeared on Content Overseas Distribution Association（CODA）.

The China International Copyright Expo is a comprehensive copyright-related expo that has been held in various cities in China since 2008 for the purpose of developing the copyright industry and promoting domestic and international copyright exchange, and is positioned as a national-level event.The event has been held in Beijing, Guangzhou, Suzhou, Hangzhou, and other cities, and this will be the ninth time it is held in Chengdu.
At the expo, there will be exhibition booths for copyright administrative agencies, companies, and copyright-related organizations from various provinces in China to introduce their projects focusing on the achievements of copyright protection, as well as opportunities for domestic and international copyright transactions and other activities. It has also become an important platform for promoting the effective use of copyright and promoting copyright-related exchanges with overseas countries, with many events, workshops, and seminars, including the “2023 International Copyright Forum” held at a nearby venue. This year’s expo was the largest ever held under the theme ” Realizing New Developments in the New Era of Copyright. The expo was a great success, with 812 companies and organizations exhibiting over 61,000 exhibits and many visitors. Also speaking at the forum was Mr. Hirohiko Nakahara, Director General, Agency for Cultural Affairs, Japan (ACA) who spoke on the current status of copyright in Japan, the most recent legal amendments, and the topic of generated AI and copyright under Japanese copyright law.

CODA’s booth at the exhibition was dedicated to strengthening international cooperation in copyright protection. At the exhibit, CODA’s various projects were introduced, and a Chinese-language version of the “STOP! PIRACY ” poster, para-para manga animation of the original manga of “STOP! PIRACY” and a video introducing the PBL-based educational program “Digital Manners for Teens” were shown. In addition, we distributed eco-bags with a message of copyright protection, and approximately 800 visitors visited the CODA booth over the three days. The venue was filled with people carrying eco-bags with CODA’s “Copyright Makes Entertainment Possible. Stop Illegal Upload” sign, providing a good opportunity to get the message out to many people outside the CODA booth.

Visitors showed a high level of interest in Japanese content in China, with visitors saying that Japanese content is very popular and that they would like to cooperate in its regular development in China. This exhibition was a very significant opportunity to share information on the future of copyright protection with companies and organizations in China and around the world.

From Japan, CODA and the Recording Industry Association of Japan (RIAJ) exhibited a booth. Other overseas exhibitors included the Motion Picture Association (MPA) from the U.S., the International Federation of the Phonographic Industry (IFPI) based in the U.K., and the Korean Copyright Commission (KCC), which exhibited a booth.

(translated by automatic translation system)

■National Copyright Administration of the People’s Republic of China（NCAC）Home page
　https://www.ncac.gov.cn/
■China Central Television CCTV.COM (China’s state-run TV station) news broadcast
　https://tv.cctv.com/2023/11/25/VIDE7fexpZOhFdHdH7PaQnHA231125.shtml

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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-protection.com/en/activity/ for more information on CODA’s projects.

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